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Premium Domains

Premium Domain names available for sale!


Using generic or keyword-rich domains can be a powerful marketing tactic to capture "direct-navigation" traffic and outpace competitors.

 

Generic, descriptive domains (like Cars.com or LasVegas.com) dominate digital real estate. Because exact-match terms intuitively communicate what a website offers, they consistently command multi-million dollar price tags—with recorded sales reaching hundreds of millions.

 

Historically, acquiring these premium domains requires massive capital or strategic acquisitions, as they act as a massive competitive advantage by capturing general interest and directing it to a specific sales pipeline.

 

Premium Australian domain names and web sites available for sale!
Category Listings
...
Top Publicly Reported Australian Domain Sales
1.
www.property.com.au
$
9,000,000
2.
www.bitcoin.com.au
$
3,000,000
3.
www.carloans.au
$
2,000,000
4.
www.cars.com.au
$
1,600,000
5.
www.money.com.au
$
400,000
6.
www.travel.com.au
$
306,000
7.
www.jobs.com.au
$
300,000
8.
www.mortgagebroker.com.au
$
295,000
9.
www.health.com.au
$
271,000
10.
www.superannuation.com.au
$
250,000
11.
www.pay.com.au
$
168,000
12.
www.fetch.com.au
$
132,000
13.
www.moneybuddy.com.au
$
104,000
14.
www.sleep.com.au
$
100,000
15.
www.broker.com.au
$
100,000
16.
www.lifeinsurance.com.au
$
100,000
17.
www.basketball.com.au
$
99,000
18.
www.dabble.com.au
$
98,000
...
References
Because many high-value domain transactions in Australia are kept private under non-disclosure agreements (NDAs), public reporting relies heavily on industry trackers, broker disclosures, and media reports....
 
1. www.property.com.au
The domain name property.com.au was sold in June 2004 when realestate.com.au (operated by REA Group) acquired it from RP Data for an equivalent value of $9 million (comprising $3 million in cash and 8 million shares).
https://www.afr.com/
2. www.bitcoin.com.au
The domain name bitcoin.com.au (along with its associated brand and customer list) was sold in March 2023 to the Australian crypto currency exchange Independent Reserve for $3 million AUD.
https://www.afr.com/
3. www.carloans.com.au
The domain name carloans.com.au was purchased for $2,000 at a domain conference before growing into an established Australian vehicle finance brokerage.
https://domaininvesting.com/
4. www.cars.com.au
www.cars.com.au is widely recognized on the public record as one of the highest reported domain sales in Australian history at $1.6 million.
This premium digital asset represents an incredible return on investment, considering it was originally acquired for just $141,000 during the milestone 2002 auDA (au Domain Administration) auctions.
https://www.ebranding.com.au/

www.cars.com holds the all-time global record for the most expensive domain value in history, after being valued at a staggering $872 million USD during a 2014 corporate acquisition.

https://en.wikipedia.org/wiki/Cars.com

5. www.money.com.au

Cooper Mills Lawyers, a technology focused law firm from Melbourne, Australia reported the sale of the Money.com.au domain name for $400,000 AUD.

The law firm represented the buyer on this transaction.

https://www.coopermills.com.au/
6. www.mortgagebroker.com.au
The Australian domain name MortgageBroker.com.au sold for $295,000 in late 2024 to entrepreneur Shaun McGowan (founder of Money.com.au).
https://propertymarkets.news/
7. www.superannuation.com.au

The domain name superannuation.com.au was publicly reported sold for $250,000

Drop wins External Review on superannuation.com.au

https://www.domainer.com.au/
 
 
 
 
 
 
 
 
 
 
 
 

 

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Buying Domain Name(s)
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Can anyone purchase a .com.au domain name? No. You must be within auDA policy to own a .au domain name. Generally speaking, you will need an Australian business or an ABN/ACN holder that has a direct or close and substantial relationship to the domain name. For more information, please refer to the auda .au policies.

How do I pay for the domain name I want to purchase? Once the seller has agreed to sell the domain for the price offered, an auDA accredited domain name registrar is then contacted to make the transfer.

 

How much does it cost to have a domain name transferred? The cost of domain name transfers vary between registrars.
For example; I would recommend http://www.ddns.com.au . They charge no commissions, they simply work as an escrow agent and take care of the domain from seller to buyer for a flat fee. You will need to pay GST and a domain transfer fee of $120 for each domain, which includes 2 years registration for the domain.

 
Domain Sales
Highest selling domain names
Top 100 Reported Sales for | 2026 | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009

The All Time Top 20 - Domain Sales Reported By DNJournal.com (2003 to 2015)

From: http://dnjournal.com
Domain Name Journal - Domain Sales Archive